Moving Messages
The Printery and CGX have exclusively partnered with Sony DADC and Kyp to bring this revolutionary, integrated print-to-digital technology to the US market. We currently offer two products, the established Kyp Webkey and the cutting edge eBridge Arc. Both of these products resemble a "mini USB chip" integrated into a paper carrier; such as magazine inserts, self-mailers, business cards, and much more. When Marketers use QR codes, their response rates are averaging half a percent, for PURLs (which stands for personalized URLs) they typically get 1-2%, however, the Kyp and Sony eBridge programs consistently deliver double-digit response rates to savvy marketers. Today's Marketers know they have to be smarter with their approach. Currently they are able to track and customize their digital and social media campaigns in real-time, which is very compelling. Adding a print component to a digital campaign increases the ROI significantly. Targeted & customized cross channel marketing can significantly increase the ROI of campaigns: The products have distinct differences in terms of how they work: Kyp Webkey eBridge Arc Plug it into a USB port and a personalized interface launches and begins delivering content instantly. As the user interacts with the content off-line, the journey continues on-line with one click, leading the user to your designated landing page to further engage the user or to close a conversion. The user's browser opens automatically, seamlessly connecting to the on-line destination within seconds. Once the server detects the eBridge Arc's PID – which is a unique identifier – eBridge Analytics starts tracking useful data, including click through paths, funnels, geo-targeting, user information and other valuable campaign details. 
What are the similarities between the two solutions? Both provide flexible printing formats; these versatile formats include a web card, direct mail, self mailer, publication insert, Kyp Duo and dimensional mailers . There is also a custom eBridge Arc wristband that is perfect for events. To maximize efficiency, many of these carrier formats are already USPS-approved. Both technologies offer detailed and customizable analytics – and eBridge Arc also provides powerful customized content and personalization throughout the journey, even before the user opens their browser. Both solutions provide maximum security. Both provide personalized journeys and seamless connections from the physical to digital worlds with a few but distinctive differences. What are the differences between the two solutions? The Kyp webkey does not contain any content, and simply connects users with the internet by automatically launching their browser and pointing it to a specific URL or PURL. 
For further information, or to schedule a demo, please enter your email in the form above, or contact Mike Eastley, President of the Printery, directly at (262) 780-4962. *Brandscience 2011 / **USPS / *** Digital Print Council |
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Kyp® Webkey: Kyp's patented webkey technology and formats allow audiences to seamlessly connect to a specific on-line destination or a specific URL – through its' self-launching keyboard emulation technology. Each Kyp webkey has a personal identification number tied to it that allows campaign batching or segmentation - to provide a more personalized experience for the user.
The eBridge Arc allows users to interact with the rich media content, creating an unparalleled interactive experience delivering a personalized journey unique to each user.  |
