Printery News Premium Print
Tuesday, 22 March 2011 08:12
Premium products deserve premium printing. When customers with an intent to purchase begin researching their options, they quickly become tired of staring at glowing screens. They want physical, organized information that they can hold in their hands. They want attractive design, beautiful photography, nice paper and premium quality color printing.
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83% of surveyed customers say "What I like about print is that I can file it away and refer to it at my leisure." 74% of surveyed customers say "I'd rather read about products and services in a nice printed piece than hear about it on TV or radio." 57% of surveyed customers will keep printed materials for two months or longer when researching a purchase. |
We all know about "Out of sight, out of mind!" What print offers, really, is an on-going relationship with your customers. And we all know strong relationships build strong brands. At The Printery our G7-certified presses allow us to print consistently with less prep and less waste. The root of our success lies in our dedication to providing you with the greatest ROI possible. We're committed to delivering best-value services and best-practice solutions. Always have been. Always will be. Period. Print - The Smart Part of your Marketing Mix. For more information, and to enter yourself into our trivia contest, go to http://www.is-smart.biz *Survey conducted by Yankelovich Research |
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